Global companies like Apple and Google can adapt the sales process presented in the article to their unique needs by customizing the process to fit their specific products, services, and target markets. They can use the structure of the sales process as a guide, but modify the content and approach to align with their brand and customer expectations. They can also integrate their own internal sales tools, protocols, and documents at each stage of the process to help their sales team convert leads. Furthermore, they can create a sales pitch cheat sheet tailored to their offerings, highlighting the most important points to hit in the sales pitch.
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