Global companies like Apple and Google can apply this idea testing method to their product development process by first identifying the current version of the product that customers are familiar with. They can then create variations of the product for testing. These variations can be visualized for better understanding. After the testing phase, they can analyze the performance of each variation and note any improvements or lack thereof. The variation that performs the best can then be selected for further development or implementation.
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How to know if an idea is worth pursuing? Companies need tried-and-true ways to discover the next big idea that will disrupt their industry. This Idea...
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First, list the control of the experiment. This is the current version that customers have been seeing. Then, list the variations you're testing. In most cases, it'd help to add a picture of what the variation looks like. At the end of the experiment, calculate if the solution actually increased the performance. Note the improvement, or the lack of, in the boxes on the right. Then, simply pick a winner to proceed.
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