Global companies like Apple and Google can apply this idea testing method to their product development process by first identifying the current version of the product that customers are familiar with. They can then create variations of the product for testing. These variations can be visualized for better understanding. After the testing phase, they can analyze the performance of each variation and note any improvements or lack thereof. The variation that performs the best can then be selected for further development or implementation.
How to know if an idea is worth pursuing? Companies need tried-and-true ways to discover the next bi...
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