Global companies like Apple and Google can leverage earned, owned, and paid media to improve their PR strategy in several ways.
For earned media, they can focus on delivering high-quality products and services that generate positive reviews and social media mentions. This can enhance their brand image and reputation organically.
For owned media, they can utilize their company websites and social media profiles to share positive news, updates, and engage with their audience. This allows them to control the narrative around their brand.
For paid media, they can invest in influencer marketing and online ads to reach a wider audience. This can help them to promote their products and services, and to manage their brand image effectively.
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