How can global companies like Apple and Google use the Unmet Customer Needs tool to identify their most valuable customers?

If the under-served group of customers is not won over, it could potentially lead to a loss in revenue growth for the business. This group of customers is considered high value and their dissatisfaction could result in them seeking products or services elsewhere. This could also negatively impact the business's reputation and customer loyalty.

Businesses can use several alternative strategies to the Unmet Customer Needs tool to identify their most valuable customers. These include Customer Lifetime Value (CLV) analysis, which quantifies the total revenue a business can reasonably expect from a single customer account. Another strategy is the use of customer segmentation, which involves dividing a company's customers into groups that reflect similarity in different ways like age, gender, interests and spending habits. Businesses can also use predictive analytics to identify potential high-value customers based on their behavior patterns. Lastly, Net Promoter Score (NPS) can be used to gauge the loyalty of a firm's customer relationships.