Global companies like Apple and Google can utilize a go-to-market strategy to extend their growth horizon by always looking ahead and strategizing for the next big move. This could involve renewing customer interest in existing products or tapping into new markets. They can also focus on the post-sales tactics to extend the growth horizon. It's important to note that the transitional period after a product hits market saturation is critical, as it can either renew customer interest or tap into a new market.
How to introduce a new product to the most promising market? With a solid go to market strategy on d...
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