How can global companies like Apple and Google utilize a go-to-ma

Global companies like Apple and Google can utilize a go-to-market strategy to extend their growth horizon by always looking ahead and strategizing for the next big move. This could involve renewing customer interest in existing products or tapping into new markets. They can also focus on the post-sales tactics to extend the growth horizon. It's important to note that the transitional period after a product hits market saturation is critical, as it can either renew customer interest or tap into a new market.

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A solid go to market plan is more than just attractive product offerings; it also extends the growth horizon all the way to post-sales tactics. In most cases, products generate higher business value from introduction to growth, to maturity. After hitting market saturation, it usually plummets into oblivion. On the other hand, for teams that are always seeing around the corners and strategizing for the next big move, there can actually be renewed growth. This transitional period is critical to either renew customer interest or tap into a new market.(Slide 29)

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Go-to-Market Strategy (Part 2)

How to introduce a new product to the most promising market? With a solid go to market strategy on deck, make sure the resources and hard work spent o...

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