Global companies like Apple or Google can apply this mobile app business plan for their new product lines by first identifying the revenue streams for their new apps. These could be subscriptions, products sold, or ads displayed. They can then use the business plan to compare these revenue streams against each other for analysis. For a subscription-based business, they can assess up to ten subscription plans to compare. They can define the frequency of the payments, the lifetime period, lifetime value, and new monthly subscriptions forecasted for each price tier. The model then projects the new subscriptions per month, active subscriptions per month, and forecasted revenues per month of each subscription tier.
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