Global companies like Apple or Google maintain their market presence during periods of research and development by leveraging their existing products and services. They continue to sell and improve upon these, offering updates, upgrades, and enhanced features to keep customers engaged and satisfied. They also invest in marketing and branding efforts to keep their brand at the forefront of consumers' minds. Additionally, they may diversify their revenue streams, venturing into new markets or developing new business models. Finally, they maintain strong relationships with their stakeholders, communicating their vision and long-term plans to keep them invested in the company's future.
What is the most effective revenue model or monetization strategy for your organization? This presen...
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