Global companies like Apple or Google can use a Customer Value Map to position their products in the marketplace by comparing their product's relative price with its relative satisfaction. They can plot where their main business competitors fall on this map and where they want their business to be, that is, the intended niche. This allows them to understand the value they are providing to their customers in comparison to their competitors and adjust their strategies accordingly.
How to introduce a new product to the most promising market? With a solid go to market strategy on d...
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