Global companies like Apple or Google can use the Blue Ocean framework to create new value for their customers by identifying areas where they can differentiate themselves from competitors. This could involve focusing on areas that are not yet explored by other industry players. For instance, they could aim to simplify the user experience for non-traditional users, similar to how Nintendo disrupted the gaming market with the creation of the Wii console. This approach could lead to the development of innovative products that meet the needs of a wider range of customers, thereby driving sales and customer loyalty.
How to make products that customers actually want? This Customer Needs Analysis presentation allows...
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