Global companies like Apple or Google can use the Value Proposition Canvas to achieve product-market fit by visualizing their product's main benefits, features, and user experience details on one side of the canvas. This could include aspects like fast shipping and delivery model or great post-purchase experience. On the other side, they can map their target customers' wants, fears, and needs. By comparing these two sides, they can identify if their product is addressing the main concerns and needs of their customers, thereby achieving product-market fit.
How to make products that customers actually want? This Customer Needs Analysis presentation allows...
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