Global companies like Apple or Google can utilize AI in their CRM to proactively identify potential customer orders by analyzing customer data. AI can be used to analyze patterns in customer behavior, preferences, and past purchases. This information can then be used to predict future purchases and identify potential orders. For example, if a customer frequently purchases a certain product, AI can predict when they might need to reorder and send a proactive notification. Additionally, AI can identify trends and patterns that might indicate a customer is interested in a new product, allowing the company to make a proactive sales pitch.

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Yes, a real-world example of a company using AI in their CRM to increase revenues is Caterpillar. They use AI to analyze customer types, regions, and product types. This allows them to identify which customers are about to make an order and contact them proactively, thus increasing their revenues.

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