Global companies like Apple or Google can utilize the concept of an Ideal Customer Profile (ICP) to enhance their sales process by identifying the characteristics of their most profitable buyers. This can help them understand who to target and why. By understanding their ICP, these companies can tailor their pitches to show how their products can have a positive impact on a prospect's bottom line. This can lead to a more structured and efficient way to close leads.
Need a more structured and efficient way to close leads? Our Sales Process presentation guides throu...
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