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Global companies like Apple or Google can utilize the PR Maturity Index to identify their brand's strengths and weaknesses by plotting their scores on a customizable radio chart. This chart is based on common factors such as media awareness, brand positioning, internal support, expertise, process, and media relationships. These factors can be edited or more can be added or deleted based on what matters the most to the organization. The scores and their average are then plotted on a scale of 1 to 5. This allows the companies to visually identify areas where they excel and areas that need improvement.
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To start, use the PR Maturity Index to plot your brand's strengths and weaknesses. This slide shows a customizable radio chart based on your scoring. In this example, the score is based on these common factors: Media awareness, brand positioning, internal support, expertise, process, and media relationships. You can edit these factors or add and delete more based on what matters the most to your organization. On the right, plot the scores and their average on a scale of 1 to 5. (Slide 22)
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Need a way to manage brand image and improve public perception? This PR Strategy presentation provides a comprehensive suite of tools to craft the bes...
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