Idea generation can significantly contribute to early-phase innovation projects. It is used in informal settings such as off-sites, strategy sessions, and early-phase innovation projects to find new ways of seeing how the business works. It helps to answer complex managerial challenges like restructuring an organization, coming up with a new business process, or codifying a system for making decisions. The process of idea generation relies on conceptual metaphors, allowing for a broader and more creative perspective on problem-solving.
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