Idea generation can contribute to the success of a business in several ways. It can help in finding new ways of seeing how the business works, answering complex managerial challenges such as restructuring an organization, coming up with a new business process, or codifying a system for making decisions. It is often used in more informal settings like off-sites, strategy sessions, and early-phase innovation projects. Thus, idea generation can lead to innovative solutions and strategies that can enhance the business's performance and competitiveness.
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