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Idea generation can help in restructuring an organization by providing new perspectives and solutions to complex managerial challenges. It allows for the exploration of different ways of seeing how the business works, which can lead to the development of new business processes, systems for decision-making, and organizational structures. It is often used in informal settings such as off-sites, strategy sessions, and early-phase innovation projects.
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Although managers don't necessarily think of visualization as a tool to support idea generation, Berinato says, they use it to brainstorm all the time whether it is on whiteboards or on butcher paper. "Like idea illustration, idea generation relies on conceptual metaphors, but it takes place in more informal settings, such as off-sites, strategy sessions, and early-phase innovation projects. It's used to find new ways of seeing how the business works and to answer complex managerial challenges: restructuring an organization, coming up with a new business process, codifying a system for making decisions," he says.
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