Idea generation can support the development of new business processes by providing new ways of seeing how the business works. It can help answer complex managerial challenges such as restructuring an organization, coming up with a new business process, or codifying a system for making decisions. It relies on conceptual metaphors and often takes place in informal settings like off-sites, strategy sessions, and early-phase innovation projects.

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Although managers don't necessarily think of visualization as a tool to support idea generation, Berinato says, they use it to brainstorm all the time whether it is on whiteboards or on butcher paper. "Like idea illustration, idea generation relies on conceptual metaphors, but it takes place in more informal settings, such as off-sites, strategy sessions, and early-phase innovation projects. It's used to find new ways of seeing how the business works and to answer complex managerial challenges: restructuring an organization, coming up with a new business process, codifying a system for making decisions," he says.

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Documenting business operating processes involves several steps:

First, identify the processes that need to be documented. These could be anything from daily operations to more complex procedures.

Next, gather all the necessary information about each process. This includes the steps involved, the people responsible, and any tools or resources used.

Then, create a detailed flowchart or diagram of each process. This visual representation can help everyone understand the process better.

Finally, write a clear, concise description of each process. This should include the purpose of the process, the steps involved, and any important details.

Remember to review and update these documents regularly to ensure they remain accurate and useful.

This process can be facilitated by using tools like flowchart software, project management tools, or even simple document editing software.

Idea generation can be used in various ways to address complex managerial challenges. It can be used in strategy sessions to develop new business processes or to restructure an organization. It can also be used in early-phase innovation projects to find new ways of understanding how the business operates. Additionally, idea generation can be used to codify a system for making decisions. These are just a few examples, and the possibilities are endless depending on the specific challenge at hand.

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