Market changes due to these undercurrents can significantly affect a business in various ways. They can alter the competitive landscape, disrupt existing business models, and create new opportunities. Businesses may need to adapt their strategies and operations to stay competitive. These changes can also impact consumer behavior, which in turn can affect demand for a business's products or services. Furthermore, these undercurrents can lead to changes in politics and regulations, which can pose both risks and opportunities for businesses.

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Horizon scanning Identify the top ten economic, technological and social undercurrents that could create the next rogue wave and impact your business. These could include trends like changing demographics in the West, the rise of Asia and the impact of emerging technologies like 5G and IoT. For each of them, list the high impact changes in politics, markets and consumer behavior they could cause. Identify implications for your organization After you have listed the significant undercurrents relevant to your business, identify the risks and opportunities they could create. Risk can be modeled using the FOES Framework: Financial Risk, Operational Risk, External Risk and Systemic Risk. Since your junior staff is closest to ground reality, train them to keep a lookout for the right issues and install organizational mechanisms to ensure warnings are heeded. Identify response window and build an indicators dashboard Your response window is the period between the earliest time the changes be...

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Rogue Waves

How do you prepare your business for black swan events like pandemics or financial crises? Rogue Waves by Jonathan Brill explores how to prepare for a...

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