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To lead a successful brainstorming workshop, one should first set a clear objective for the session. Then, create a safe and open environment where all ideas are welcomed. Encourage divergent thinking, where quantity of ideas is prioritized over quality. This allows for a wide range of ideas to be generated. After the brainstorming session, use convergent thinking to narrow down the ideas to the most feasible and effective ones. It's also important to ensure that all participants understand the process and feel comfortable contributing.
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As two-time Nobel Prize winner and science pioneer Linus Pauling said, "The best way to have a good idea is to have a lot of ideas." Why is that so? Since when is quantity more important than quality? Broadly speaking, the act of ideation and solution seeking can be divided into two phases: divergent thinking and convergent thinking.
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How can you accelerate the cerebral engines that power those “Aha!” moments? And what sets a good idea apart from just any average idea? Whether it’s...
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