Preliminary research on a prospect's business can improve sales by providing the salesperson with a better understanding of the customer's needs. This allows the salesperson to tailor their product or service to meet those needs, resulting in a more effective sales pitch. Additionally, being well-prepared demonstrates professionalism and commitment, which can help to build trust with the customer.
People will only do business with others once they know them, like them, and trust them. They will b...
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