Products can be developed that capture customer attention and sell well by maintaining a clear understanding of project requirements, which allows for better trade-offs between product performance, cost, time to market, and project risk. It's also important to staff projects with the right people, researching employees' skill sets before the project launch to ensure the team is stellar. Successful innovators are constantly in touch with their target audiences throughout the development process, periodically testing and validating customer preferences. They also research what exactly customers want, which allows them to better identify and fix design concerns early in the process, minimizing delays.
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Communicate your vision with your team and develop a clear roadmap to execute upon for a successful product launch. Use our Product Roadmap presentati...
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Keep it focused – the WSJ study showed that the teams with a clear understanding of project requirements were able to make better trade-offs between product performance and cost, time to market and project risk. Top product-developers also concentrated more intensely on staffing projects with the right people: 47% of the top performers said they researched employees' skill sets before the project launch to ensure the project team was stellar. Talk to the customer – the successful innovators the WSJ studied were constantly in touch with their target audiences throughout the development process. More than 80% of the top performers said they periodically tested and validated customer preferences during the development process. They also researched what exactly customers wanted, which allowed them to better identify and fix design concerns early in the process, minimizing delays.