Sales, marketing, and finance teams can adapt to a subscription-based model by shifting their focus towards understanding and catering to the wants and needs of their customer base. They need to create a service that delivers ongoing value. This might require a new organizational structure and a new approach from IT. Despite the initial drop in revenue and rise in expenses, the long-term benefits of customer retention and steady revenue stream make it worth it.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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