Service companies can begin to think differently about their marketing strategies by understanding that marketing a service requires a different approach than marketing a physical product. They need to focus on demonstrating the effectiveness and value of their service, which can be abstract and hard to measure from a customer's perspective. Using stories from major corporations and artists as examples can help drive home key points and provide effective tips. It's also important to remember that this is more of a 'how-to-think-about' process rather than a 'how-to' process.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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