How can small businesses utilize the concept of consensus as described in "How Google Works" to foster growth?

Small businesses can utilize the concept of consensus by encouraging open debates among team members to voice strong opinions and come up with the best idea for the company, not just the one everyone agrees on. This process should be managed by a decision-maker who sets a deadline, runs the process, and breaks ties. The focus should be on building a consensus over the decision, not on unanimous agreement. This approach can foster growth by ensuring that the best ideas are implemented, rather than just the most popular ones.

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Use data to drive decisions: Slides should just contain data required to run the meeting. Data is best understood by those working with the issue, so trust the insights of Smart Creatives who are working on that issue. Consensus is not unanimous agreement: Consensus is about rallying people around the best idea for the company. Encourage Smart Creatives to voice strong opinions through solution-oriented open debates. The right decision is the best one, not the lowest common denominator everyone agrees on. Manage the conflict: This conflict-based approach must be managed by a decision-maker who sets a deadline, runs the process, and breaks ties. End debates when they are no longer valuable and shift towards building a consensus over the decision. Make fewer decisions: CEO's must make very few decisions. These should focus on core issues like product launches, acquisitions, and public policy issues. On other matters allow leaders to arrive at conclusions and intervene only when it's a...

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How Google Works

What new management tactics should you follow to not only survive but thrive like Google? In this book, Google's executive team reveals the management...

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