Stories from major corporations and artists can provide valuable insights and examples for service companies. They can illustrate successful strategies and approaches that have been proven to work in the real world. These stories can also highlight the importance of thinking differently and creatively about marketing and selling services. They can serve as reminders of the unique challenges and opportunities that service companies face, and inspire them to find innovative ways to communicate the value and effectiveness of their services to customers.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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