Stories from major corporations and artists can help in understanding service marketing by providing real-world examples of how these entities have successfully marketed their services. These stories can illustrate key points and strategies, and offer effective tips and reminders that can help service companies think differently and grow their business. They can also highlight the unique challenges and opportunities that come with marketing a service, as opposed to a physical product.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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