Strategic layout can significantly influence your audience's perception by guiding their attention to key points and making the information easier to understand. It helps to establish a visual hierarchy, emphasizing the order of importance of the information. This can enhance the effectiveness of your message and positively impact the audience's perception.
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In a nutshell, visual hierarchy is the principle of arranging elements to show their order of importance with the main goal of helping viewers to comprehend the information with ease. Lay out all the elements in your presentation strategically, so you can influence your audience's perception of your message in a positive way.