Surveys can be used in market research to gather demographic information and discover opportunities and limitations for customer growth. They can help to understand the desire for your product or service, the number of people interested in your offering, the income range and employment rate of potential customers, and the reach of your business. Surveys can also provide information about the number of similar options available to consumers and what potential customers pay for these alternatives.
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Using market research to find customers – gather demographic information to discover opportunities and limitations for customer growth (examples: data on age, income, family and interests). Then answer these questions to get a good sense of your market: Is there a desire for your product or service? How many people would be interested in your offering? What are the income range and employment rate? Where do your customers live and where can your business reach? How many similar options are already available to consumers? What do potential customers pay for these alternatives? The methods you can use to do direct research are surveys, questionnaires, focus groups and in-depth interviews.