The concept of a sales funnel can be applied to any industry that involves customer acquisition and conversion. It's a strategy used to guide potential customers through their buying journey, from the first point of contact or awareness, through interest, decision, and finally, action or purchase. For instance, in the education sector, a sales funnel could start with a free webinar or ebook, followed by a low-cost course, then a higher-priced course, and finally, a high-ticket personal coaching session. In the healthcare industry, a funnel might start with a free health check-up, followed by a low-cost treatment plan, then a more comprehensive, higher-priced plan, and finally, a long-term health maintenance plan. The key is to provide value at each stage of the funnel, building trust and relationship with the customer, leading them to the final purchase.
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As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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