The design process can be used to address complex business problems by applying its principles to various areas in business. It's not just about creating innovative products or services, but also about improving processes, addressing social issues, and making policy decisions. The design process involves understanding the problem, brainstorming solutions, prototyping, testing, and refining until the best solution is found. This systematic approach can help businesses tackle complex problems in a structured and creative way.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
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