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The design process can be used to address complex business problems by applying its principles to various areas in business. It's not just about creating innovative products or services, but also about improving processes, addressing social issues, and making policy decisions. The design process involves understanding the problem, brainstorming solutions, prototyping, testing, and refining until the best solution is found. This systematic approach can help businesses tackle complex problems in a structured and creative way.
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When most people think of "design," they think of creative types working feverishly in a studio working up sketches, drawings, and prototypes. These creatives seem to have some innate gift, or talent, for innovative ideas and for bringing those ideas to life. This book is designed to change that thinking by explaining how design is a process that applies to many areas in business and life. The design process is relevant to processes, social issues, and policy making, not just innovative products or services.
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The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...
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