The design process can be used to drive change in an organization by applying it to various areas in business and life. It is not just relevant to innovative products or services, but also to processes, social issues, and policy making. By using the design process, organizations can generate innovative ideas and bring them to life, thus driving change.

Question was asked on:

When most people think of "design," they think of creative types working feverishly in a studio working up sketches, drawings, and prototypes. These creatives seem to have some innate gift, or talent, for innovative ideas and for bringing those ideas to life. This book is designed to change that thinking by explaining how design is a process that applies to many areas in business and life. The design process is relevant to processes, social issues, and policy making, not just innovative products or services.

Asked on the following book summary:

resource preview

Change By Design

The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...

Download and customize hundreds of business templates for free

book summary Preview

View all chevron_right