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The design process can be used to improve existing products or services by identifying areas of improvement, brainstorming innovative solutions, and implementing these changes. It involves a systematic approach of understanding the user's needs, defining the problem, ideating solutions, prototyping, and testing. This process is iterative, meaning it repeats until the best solution is found. It's not just about aesthetics, but also about improving functionality, efficiency, and user experience.
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When most people think of "design," they think of creative types working feverishly in a studio working up sketches, drawings, and prototypes. These creatives seem to have some innate gift, or talent, for innovative ideas and for bringing those ideas to life. This book is designed to change that thinking by explaining how design is a process that applies to many areas in business and life. The design process is relevant to processes, social issues, and policy making, not just innovative products or services.
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The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...
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Do you have any business or creative ideas that need to be validated? Inspired by Google Ventures, this Design Sprint presentation guides through a five-day process that can compress months of decision-making and testing into just one week. Use the tools from this deck to turn ideas into testable hypotheses.
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