The design process can be used to improve existing products or services by identifying areas of improvement, brainstorming innovative solutions, and implementing these changes. It involves a systematic approach of understanding the user's needs, defining the problem, ideating solutions, prototyping, and testing. This process is iterative, meaning it repeats until the best solution is found. It's not just about aesthetics, but also about improving functionality, efficiency, and user experience.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
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