The ego can blame others when efforts fail as a defense mechanism to protect one's self-esteem and self-image. It's easier for the ego to shift the blame onto others rather than accepting personal responsibility for the failure. This is because acknowledging personal mistakes can be a threat to one's self-perception and can lead to feelings of inadequacy or incompetence. However, this is not a healthy or productive response to failure. As the content suggests, self-awareness and the ability to learn from mistakes are crucial for personal growth and improvement.
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This book explains how people tend to think that the world revolves around them. The "it's all about me" approach comes from the ego, and this thinkin...
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"All great men and women went through difficulties to get to where they are, all of them made mistakes. They found within those experiences some benefit, even if it was simply the realization that they were not infallible and that things would not always go their way. They found that self-awareness was the way out and through, if they hadn't, they wouldn't have gotten better and they wouldn't have been able to rise again."