Question
The 'Kubler-Ross Change Model', also known as the 'Five Stages of Grief', can be applied to understand the reactions to Facebook's rebranding to 'Meta'. The stages are Denial, Anger, Bargaining, Depression, and Acceptance. Initially, there might be Denial, where users and stakeholders find it hard to accept the change. This could be followed by Anger, especially if the change is not well-received. Bargaining might occur when users try to hold on to the old brand. Depression sets in when the reality of the change sinks in. Finally, Acceptance happens when users and stakeholders start to embrace the new brand and its vision. It's important for Meta to manage these stages effectively to ensure a smooth transition.
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Facebook has been around for 17 years, and is known primarily as a social media platform. Over the years, additional products and services have been rolled out like Facebook messenger, marketplace, and even dating. However, after a wave of controversy this year, CEO Mark Zuckerberg announced the company would rebrand to "Meta" and focus its company on pursuing the creation of the "metaverse." Why?
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