The Lean Product Process is a flexible framework that can be adapted for different industries or product types by understanding the specific needs and characteristics of the target customers in each industry or product type. The first step, identifying target customers, would involve understanding the demographics, behaviors, and needs of customers in the specific industry or product type. The underserved needs would then be identified based on this understanding. The Product Value Proposition would be defined to address these needs in a way that is superior to existing alternatives in the industry or product type. The Minimum Viable Product feature set would be shortlisted based on what is feasible and would create the most value for customers in the industry or product type. The prototype would be built and tested with customers in the industry or product type to get feedback and iterate on the product.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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