The lessons of the lean startup movement can be applied in different organizations by fostering an environment that encourages rapid experimentation with new products and business models. This can be achieved by empowering creative employees and engaging in a process of continuous innovation. The core of this approach is the formation of small, internal startup teams that focus on testing assumptions about potential new products using minimum viable products. This leads to an iterative process where failure is seen as a key component of learning. The use of growth boards and metered funding can also help teams learn how to pivot or persevere in their strategies.
The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean...
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