The principles of design can be applied to services and procedures by using the design process, which involves going from idea to realization. This process can be used to solve virtually any kind of problem, not just those related to products. It involves understanding the problem, brainstorming solutions, prototyping, testing, and refining until a final solution is reached.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
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