The Strategic Alignment presentation can help businesses in achieving their objectives by ensuring that all elements of a business, including the market strategy and the company's organization, are arranged to best support the fulfillment of its long-term purpose. It provides guidance on how to align strategies and organizational structures, which are subject to change, with the company's purpose, which generally remains constant. This alignment is crucial for the successful achievement of business objectives.

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Strategic Alignment

Lack of strategic alignment is one of the key reasons why businesses fail to meet their objectives. To avoid failure, make sure that all areas of your...

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Oxford University's Saïd Business School professors Jonathan Trevor and Barry Varcoe define strategic alignment as the state in which "all elements of a business – including the market strategy and the way the company itself is organized – are arranged in such a way as to best support the fulfillment of its long-term purpose. While a company's purpose generally doesn't change, strategies and organizational structures do, which can make chasing 'alignment' between strategy and the organization feel like chasing an elusive will-o'-the-wisp."

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Strategic alignment is the state where all elements of a business, including the market strategy and the organizational structure, are arranged to best support the fulfillment of its long-term purpose. Market strategy and organizational structure are dynamic and change over time, but the purpose of the company generally remains constant. Therefore, strategic alignment involves continuously adjusting the market strategy and organizational structure to ensure they are in line with the company's purpose.

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