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The Ultimate Startup Pro Forma model can be used in presenting a new venture by providing a detailed and structured financial projection. It can help in showcasing the potential profitability and financial feasibility of the new venture to investors. It can also be used to plan and strategize the financial aspects of the venture, such as revenue generation, cost management, and investment requirements.
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How to effectively show the investment and reward opportunities of a new venture or project? Use our "Ultimate Startup Pro Forma" model to showcase a...
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In his article for Harvard Business Review, Baruch Lev – the Philip Bardes Professor of Accounting and Finance at the Stern School of Business in NYU, talks about proforma as one of the ways in which managers can impart useful information to investors. (For more like this, check out our book summary). Lev stresses that "research shows that proforma earnings statements prominently displayed in the headline or first paragraph of a company's news release have a much stronger impact on stock prices than proforma earnings reported elsewhere in the document."
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