The value of a service can be effectively communicated to potential customers by clearly defining the service and its benefits. This can be done through traditional marketing elements such as product description, promotion, place, and price. However, a significant focus should be on how customer service and relationships impact sales. Using customer complaints to improve a service and better position that service can also be an effective strategy. It's all about creating aha moments for the customers, making them realize the value and benefits of your service.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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