The viral coefficient is a key metric in measuring the success of a viral strategy. It is calculated by dividing the number of invites sent out by their conversion rate. A higher viral coefficient indicates a more successful viral strategy, as it means that each user is leading to more than one additional user. It helps in understanding how effectively your product or service is being shared and adopted by new users. However, it's important to note that a viral coefficient greater than 1 is extremely good, but very hard to achieve.
How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies templat...
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