The viral coefficient is a key metric in measuring the success of a viral strategy. It is calculated by dividing the number of invites sent out by their conversion rate. A higher viral coefficient indicates a more successful viral strategy, as it means that each user is leading to more than one additional user. It helps in understanding how effectively your product or service is being shared and adopted by new users. However, it's important to note that a viral coefficient greater than 1 is extremely good, but very hard to achieve.
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How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale yo...
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If you want to tabularize the information, a line graph timeline slide tracks the user growth recorded across set periods of time with a line graph to visualize growth. across time. The cheat sheet breaks out the variables you'll track: initial customers on day zero; the branching… and conversion rates; the cycle time, aka the number of days it takes to complete a full viral cycle; and the viral coefficient, which is the number of invites divided by their conversion rate, and indicates how successful your strategies are. We'll explain both of these below. (Slide 4)
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