The Viral Strategies template can be used to scale a product and attract more customers by incorporating a high growth mindset. This involves developing new features to stimulate viral lead generation. The goal is to continuously lower customer acquisition costs as the number of users increases. Without active viral growth strategies, the cost of acquisition remains fixed and doesn't decline over time, making growth challenging. Even companies that use viral growth strategies may see their growth plateau, so it's crucial to proactively develop new features to reignite viral lead generation.

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Viral Strategies

How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale yo...

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The benefit of viral growth is to continuously lower customer acquisition costs as the quantity of users increases. Without more active viral growth strategies, your cost of acquisition remains fixed and doesn't decline over time, which makes growth hard. Plus, since even the companies that use viral growth strategies inevitably see their growth plateau, companies of all sizes and stages should use this slide as a reminder to proactively develop new features to jumpstart viral lead generation. (Slide 3)

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The viral coefficient, cycle time, and branching rate are key metrics in viral strategies. The viral coefficient measures how many new users an existing user generates. A viral coefficient greater than 1 indicates exponential growth. Cycle time refers to the time it takes for a user to invite others. Shorter cycle times can accelerate growth. The branching factor, or rate, refers to the number of people one person can realistically invite. These metrics together can help a company understand and optimize their viral growth strategies.

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