How can the Viral Strategies template be used to scale a product and attract more customers?

The viral coefficient, cycle time, and branching rate are key metrics in viral strategies. The viral coefficient measures how many new users an existing user generates. A viral coefficient greater than 1 indicates exponential growth. Cycle time refers to the time it takes for a user to invite others. Shorter cycle times can accelerate growth. The branching factor, or rate, refers to the number of people one person can realistically invite. These metrics together can help a company understand and optimize their viral growth strategies.

Developing new features is crucial in jumpstarting viral lead generation because it stimulates interest and engagement. New features can attract more users, encourage existing users to share the product with their network, and enhance the overall user experience. This can lead to a viral effect, where the product is rapidly and organically shared among users, thereby reducing the cost of customer acquisition and driving growth.