How can the visualization tool in Key Account Management be custo

The visualization tool in Key Account Management can be customized according to specific needs by selecting the Key Performance Indicators (KPIs) that need to be tracked. This allows Key Account Managers (KAMs) to assess their overall success. The tool can cover various aspects such as the total account overview, change over time, onboarding status, and an endangerment column to alert account managers of accounts with low engagement and a high risk of cancellation. For instance, in the provided example, Monthly Recurring Revenue (MRR) is listed across three plans, while the premium service represents the upsell opportunity. However, these parameters can be customized according to the specific needs of the business.

Question was asked on:

In addition to what accounts to prioritize, select KPIs for account management need to be tracked so KAMs can assess their overall success. This visualization covers the total account overview, change over time, onboarding status, and an endangerment column to alert account managers of accounts with low engagement and a high risk of cancellation. In this example visualization, MRR is listed across three plans, while the premium service represents the upsell opportunity, but of course, this can all be customized.

Asked on the following presentation:

Key Account Management

Need to better retain your biggest customers and maximize their values? Use our Key Account Management presentation for the top tools to manage the ac...

download

Download 8 out of 28 slides