The VRIO Analysis can be used to assess the potential of a new venture by evaluating its Value, Rarity, Imitability, and Organization. This framework helps identify the internal resources that should be central to the venture's strategy. It can determine if the venture has a long-term competitive advantage by assessing if its resources and capabilities are valuable, rare, hard to imitate, and if the organization can exploit these resources.
How do you know if a venture is worth your time, investment, and resources? Value, rareness, imitabi...
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