How can the 'zero to one' concept be used to drive sustainable growth?

The 'zero to one' concept can be used to drive sustainable growth by encouraging the creation of innovative technologies. This involves creating something entirely new, rather than simply adding to what already exists. This innovation can lead to more efficient and sustainable consumption of goods, which is crucial for global sustainability. Additionally, startups can use this concept to envision and create the future, improving many aspects of everyday life. However, it's important to ignore the 'rules' that hinder the development of real technological innovations and sustainable growth, which were learned from the dot-com crash of the 1990s.

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Creating truly innovative technology requires progressing from "zero to one" rather than from "one to n." This means creating something entirely new rather than incrementally adding to what already exists. One way to move from "one to n" is globalization, or enabling new markets to access something that has already been created. But, because resources are not infinite, globalization needs to be accompanied by new technologies to make the consumption of goods more efficient and sustainable, or else global ills will result. The world needs startups as an engine to both envision and create the future. Though there has been new technology lately, there are still many aspects of everyday life that are begging for improvement, given the right vision and strategy. The dot-com crash of the 1990s taught entrepreneurs lessons about how to build a business that, when followed today, hinder the development of real technological innovations and sustainable growth. These "rules" should be ignored. M...

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Zero to One

Learn from tech superstar Peter Thiel (PayPal, Palantir) and his protégé Blake Masters why the only opportunities really worth pursuing are those that...

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