How can these principles be used in a team selling environment?

A salesperson can effectively engage a customer in a virtual setting by being prepared for the sale, creating value for the customer, and engaging the customer in a way so they'll feel fully convinced that the product or service is for them.

To create a unique value proposition for a customer, you can start by understanding their needs and wants. Then, tailor your product or service to meet those needs. You can also differentiate your product or service from competitors by highlighting its unique features or benefits. Additionally, providing excellent customer service can also add value for the customer. Lastly, engaging the customer in a way that makes them feel fully convinced that the product or service is for them can also create a unique value proposition.

A salesperson can ensure they are fully prepared for a sale by understanding the product or service they are selling in depth, knowing their target audience, and being able to articulate the value of the product or service to the customer. They should also be prepared to engage the customer in a way that convinces them that the product or service is right for them.