Traditional sectors like manufacturing or retail can apply discovery-driven planning to their innovation strategies by focusing on activity and learning rather than results. This approach allows them to handle the uncertainty of results and the need for flexibility that are natural parts of innovation. The real potential of a new venture is discovered as it develops, a potential that would remain undiscovered by conventional business planning.
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Innovation is more than creativity; it is a process that is structured, with rules and best practices. This summary gives you some of the key takeaway...
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Conventional business planning cannot handle the uncertainty of results or the need for flexibility that are natural parts of innovation. Discovery-driven planning focuses on activity and learning rather than results. The real potential of a new venture is discovered as it develops, a potential that would remain undiscovered by conventional business planning.