Transaction data can be used to demonstrate growth and potential in a pitch deck by showing the number of transactions over a certain period, such as the last 12 months. This data can highlight an upward trend in usage or sales, indicating growth. Additionally, it can show the number of new users who performed multiple transactions within a certain timeframe after joining, demonstrating user engagement and potential for future scalability. This data provides tangible evidence of your business's performance and potential, which can be compelling to investors.

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Ultimate Pitch Deck (Part 3)

How do you get the resources and support to take your business plan forward? Besides an epic idea that solves customer pain points, a solid investor p...

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Next up, show your traction and milestones thus far. This highlights numbers that show an upward trend and list your biggest wins. More importantly, it establishes the potential for future scalability in front of the investors. For example: how many transactions an app has had in the last 12 months, or of how many new users acquired, how many performed multiple transactions within six months of joining, etc. (Slide 17)

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A solid investor pitch deck can help in solving customer pain points by effectively communicating the business's value proposition and how it addresses the customer's needs. It can highlight the problem that the business is solving, the unique solution it offers, and the market opportunity. This can attract investment, which can be used to further develop the product or service, enhance customer experience, and ultimately solve customer pain points. It also helps in demonstrating the business's traction and potential for future scalability, which can instill confidence in investors.

Some effective strategies for telling a compelling story in a pitch deck include:

1. Start with a strong opening: Your first slide should grab the investor's attention and make them want to know more.

2. Solve a problem: Clearly state the problem your product or service solves. This helps investors understand the need for your business.

3. Show your solution: After stating the problem, present your solution. Make it clear how your product or service addresses the problem you've identified.

4. Present your business model: Explain how you plan to make money. Investors want to understand your revenue streams.

5. Show traction and milestones: Highlight numbers that show an upward trend and list your biggest wins. This establishes the potential for future scalability.

6. End with a strong closing: Your last slide should leave a lasting impression, summarizing why your business is a good investment.

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