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Understanding cognitive science can significantly improve a product's design by providing insights into how users process information, make decisions, and interact with their environment. This knowledge can help designers create products that are more intuitive, user-friendly, and effective. For example, understanding cognitive load can help designers avoid overloading users with too much information, while understanding perception can guide the design of interfaces that are easy to navigate.
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Ever asked, "How the hell does my thermostat actually work, and why on God's green earth must it be so confusing?" Everyday things are often designed poorly. Designers often go for style over substance — beauty over utility. Companies add needless features to products to increase sales but do nothing for a product's design. Commuters shouldn't have to perform tai chi to operate train station taps.
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How do designers improve their products to work around flaws in human logic? In The Design of Everyday Things, Don Norman teaches the top frameworks b...
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Avoid negative ROI and tunnel vision with the design-thinking framework to create products that are equitable, enjoyable, usable, and most importantly, useful. In this collection, we’ll share the top design-thinking tools, from user empathy maps, to user journey maps, the rose, bud thorn framework, system usability scales, feedback grids, and many more.
Do you have any business or creative ideas that need to be validated? Inspired by Google Ventures, this Design Sprint presentation guides through a five-day process that can compress months of decision-making and testing into just one week. Use the tools from this deck to turn ideas into testable hypotheses.
Find where you shine in the competitive landscape of your market and build products that set you apart. Use this presentation to craft or improve upon your product strategy, communicate the vision, and organize cross-functional collaborations that allow everyone to work toward a common goal.
As a leader, you wouldn’t make a decision without evidence. To gather and share data, use our AB Testing template, so your sales and conversions skyrocket fast.