Understanding the end user's needs can enhance the creative process by creating empathy and allowing for a focus on the most important points. This understanding can help to guide the creative process, ensuring that the end result is something that will truly meet the needs and desires of the end user. It can also help to uncover connections that may not be immediately apparent, leading to more innovative and effective solutions.
Anyone can be creative. That's the message this book drives home by showing that creativity is an in...
View summary